Rutherford AI

About the Project

Rutherford AI is an intelligent, all-in-one AI assistant built to revolutionize social media management. Designed to support businesses, brands, creators, and agencies, Rutherford AI simplifies and automates the entire social media workflow across platforms like Facebook, Instagram, Telegram, YouTube, and more.

Problems

Social media management today is time-consuming, fragmented, and mentally draining. Most businesses, influencers, and agencies struggle with:
  1. Content fatigue – Constant pressure to create fresh, engaging content across multiple platforms.

  2. Inconsistent strategy – Posting without a clear or data-backed strategy leads to low engagement and follower stagnation.

  3. Platform overload – Managing separate tools for Facebook, Instagram, Telegram, YouTube, etc. becomes chaotic.

  4. Lack of real-time help – Creators and managers need quick creative support or campaign ideas but don’t have instant access to skilled teams.

  5. Inefficient workflows – Switching between apps, planners, caption generators, and analytics dashboards wastes time and effort.

Solution

Rutherford AI provides a centralized, AI-powered social media assistant that does the heavy lifting.

It combines automation, content intelligence, and chatbot support to:

  • Plan & generate content: Use AI to brainstorm post ideas, write captions, plan campaigns, and align with your brand tone.

  • Smart scheduler: Plan posts across multiple platforms with an intuitive calendar-based interface.

  • AI Chat Assistant: Get instant social media help—ask anything from “Give me post ideas for Mental Health Awareness Week” to “Analyze my last 5 posts.”

  • Performance insights: Use AI-generated recommendations based on analytics to optimize your content.

  • Cross-platform repurposing: Turn a YouTube script into a LinkedIn post or Instagram carousel effortlessly.

UI/UX Research

Target Users:

  • Small businesses

  • Social media managers

  • Content creators

  • Influencers

  • Digital marketing agencies

Key Insights from Research:

  1. Users want clarity – Interfaces should be simple, with minimal friction from idea to publish.

  2. Workflow continuity matters – Users want to do everything in one place: planning, writing, designing, and scheduling.

  3. Trust in AI must be visual – The AI’s thought process should be partially transparent (e.g., show why a caption is recommended).

  4. Customization is king – Users want to teach the AI their brand tone, preferred posting times, or content themes.

  5. Time-saving UX – Speed and automation should be front and center; users want fewer clicks, not more features.

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