Invollv Case Studies
Bleffice is an innovative Kenyan agri-tech startup positioned at the crucial intersection of farmers, markets, and technology. Their name, a portmanteau of “Blend” and “Office,” reflects their core mission: to blend traditional farming with modern office efficiency and data-driven decision-making.
They act as a digital facilitator within the agricultural value chain, likely focusing on areas such as:
Market Linkage: Connecting smallholder farmers directly to buyers, processors, and export markets.
Information Access: Providing farmers with critical data on weather, market prices, and best practices.
Supply Chain Management: Offering tools for tracking produce, managing logistics, and ensuring transparency from farm to table.
Financial Inclusion: Facilitating access to financing, inputs, or insurance through digital platforms.
Their goal is to empower farmers, reduce waste, and increase profitability across the Kenyan agricultural sector.
Invollv’s strategy was to create a website that functions as Bleffice’s most reliable and hardworking team member—a 24/7 digital storefront, information resource, and registration portal.
A. Brand Strategy & Positioning:
We positioned Bleffice not just as an app, but as an essential partner in profitability.
Core Promise: “Your Partner in Smarter Farming.”
Brand Voice: Educative, empowering, and community-focused. The language is clear, benefit-driven, and avoids overly technical jargon to be inclusive to all users.
B. Intuitive, Mobile-First UI/UX Design:
We prioritized the mobile experience above all else, designing for thumb-friendly navigation and fast loading times.
Dual Pathway Homepage: The homepage immediately segments users: “I’m a Farmer” and “I’m a Buyer,” providing each audience with tailored information and a clear call-to-action relevant to their needs.
Benefit-Oriented Messaging: We used icons and short, powerful statements to communicate value: “Get Fair Prices,” “Find Reliable Supply,” “Reduce Post-Harvest Loss,” “Manage Your Orders.”
Simple Registration Flow: A streamlined, step-by-step process for farmers and buyers to sign up, designed to be completed quickly on a mobile device.
C. High-Converting, Functional Website:
We built a site that works hard to generate leads and build the Bleffice network.
Farmer & Buyer Testimonials: Authentic stories and photos from early users build powerful social proof and credibility.
How It Works Section: A simple, visual step-by-step guide that demystifies the process of using the Bleffice platform for both farmers and buyers.
Resource Hub/Blog: An integrated section for sharing agronomic tips, market updates, and company news, establishing Bleffice as a knowledgeable authority in the space.
Strategic CTAs: Clear, action-oriented buttons like “Register Your Farm,” “Become a Buyer,” “Download the App,” and “Contact Support” are placed strategically throughout the site to drive conversions.
D. SEO and Local Market Reach:
We implemented a technical and content strategy to ensure visibility.
Localized Keyword Strategy: Targeted relevant search terms like “sell produce online Kenya,” “find farmers in Kenya,” “agricultural marketplace,” and “digital farming Kenya.”
Local Performance Optimization: The site was rigorously optimized for speed and performance on common mobile devices and networks in Kenya.
The new Bleffice website serves as a critical asset for their business development:
A Trustworthy Digital Front Door: The professional and clear website immediately legitimizes Bleffice for farmers, buyers, and potential partners or investors.
Efficient User Onboarding: The streamlined design makes it easy for new users to understand the value proposition and join the platform, accelerating network growth.
Clear Communication Channel: The site effectively communicates with both sides of their marketplace, aligning incentives and building a cohesive community.
Data-Driven Lead Generation: The website is now a powerful tool for capturing qualified leads (farmers and buyers) and directing them to the appropriate next step, whether it’s downloading an app or contacting a sales representative.
This project exemplifies how Invollv leverages strategic design and technology to support businesses that are not only commercially viable but also generate significant positive social impact.
The Bolo project exemplifies the Invollv approach to product design:
We Are Strategic Partners: We don’t just design what we’re told; we collaborate to ask the right questions and define the best product strategy.
We Solve Complex Problems: Designing a two-sided marketplace is a significant UX challenge that we are tackling through methodical research and structured design thinking.
We Build Foundations: Our focus on robust wireframing and prototyping ensures the final product will be built on a solid, user-centric foundation, saving time and resources in development.
We are thrilled to be partnering with IGne Industries to help build Bolo into a trusted household name.
Does your startup need a digital presence that builds trust with farmers and connects the entire value chain? Invollv specializes in creating impactful websites and brands for the agricultural sector.
Let’s build a digital solution that helps your business—and your farmers—flourish.
Invollv is a leading technology firm that creates intuitive, powerful technology solutions for online, mobile, and SaaS platforms to increase brand value.
© 2025 Invollv Inc. All rights reserved.
