Invollv Case Studies
Compass is a dynamic automotive company that simplifies the journey of acquiring a vehicle. They offer a full spectrum of options, from selling and renting affordable, reliable cars to providing access to a fleet of premium luxury vehicles. Their mission is to be a trusted guide for every customer, regardless of their budget or needs, helping them navigate the often-complex car market with ease and confidence.
They needed a brand identity and digital presence that reflected this clarity, trust, and range.
The primary challenge was creating a brand that felt simultaneously accessible and premium. How do you design an identity that resonates with a customer looking for an affordable rental while also appealing to a client seeking a luxury sports car? The brand needed to be versatile, trustworthy, and modern, avoiding any perception of being either too budget-oriented or exclusively elitist.
Their existing digital presence failed to:
Communicate their full range of services clearly.
Build immediate trust with online visitors.
Effectively convert browsing visitors into leads and sales inquiries.
nvollv developed a complete brand ecosystem that positions Compass as the sophisticated, reliable, and customer-centric guide its name promises.
A. Brand Strategy & Core Identity:
We anchored the brand on the idea of “Clarity and Direction.” This influenced every design decision, from the logo to the website flow, always aiming to simplify the customer’s journey.
Brand Voice: Established as knowledgeable, helpful, and reassuring—like a trusted expert guiding you to a confident decision.
B. Visual Identity Design:
We created a visual language that feels both premium and welcoming.
Logo: A modern, abstract compass icon that is both elegant and instantly recognizable. It signifies guidance, direction, and finding your way. The clean, custom wordmark complements the icon with strength and stability.
Color Palette: A sophisticated core palette of deep navy blue (conveying trust, reliability, and professionalism) and bright, optimistic orange (as an accent for calls-to-action, adding energy and approachability). This combination effectively bridges the gap between luxury and accessibility.
Typography: A pairing of a strong, confident sans-serif for headlines and a highly readable sans-serif for body text, ensuring clarity across all communications.
Imagery: A strategy using high-quality, vibrant photography that showcases the emotional benefit of driving—whether it’s the freedom of a road trip in a reliable SUV or the thrill of a luxury convertible.
C. High-Converting Website Design:
We built a website that acts as a 24/7 sales and rental showroom.
Streamlined Vehicle Discovery: An intuitive and powerful filtering system allows users to easily browse between “Rent” and “Buy” options and filter by vehicle type, price range, and features.
Visual Vehicle Gallery: Each vehicle features a stunning gallery, detailed specifications, and clear pricing, mimicking the high-quality experience of a physical showroom.
Trust-Building Elements: Integrated sections for customer testimonials, clear explanations of the rental process, and visible contact information build credibility and reduce hesitation.
Strategic Calls-to-Action (CTAs): Every page guides the user with clear, action-oriented buttons like “Schedule a Test Drive,” “Check Availability,” “Get a Quote,” and “Contact a Specialist,” designed to capture high-quality leads.
Does your company need a brand identity and website that clearly communicates your value and drives customer action? Invollv crafts complete brand experiences that build trust and accelerate growth.
Let’s design a brand that guides your customers to you.
Invollv is a leading technology firm that creates intuitive, powerful technology solutions for online, mobile, and SaaS platforms to increase brand value.
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